Source: Gyakuten Saiban official site (down)
Because we’re making a game, we want as many people as possible to play it. That’s a wish that comes right from the souls of us creators. And to accomplish that, we need as many people as possible to know about the game. The way to do that is “advertising.”
Gyakuten Saiban (Ace Attorney GBA) has also started on its advertising campaign, using all the media as much as we can. We’ve been advertising in magazines and had them write articles on the game for example. The demo on the official site—and idea of our producer—was especially very well received. The whole team read the feedback we got on that and were touch by it.
However! There is always a dilemma when it comes to advertising. That is: “the contents of the story are made public.”
Gyakuten Saiban is a game with the mystery genre as its theme. To the mystery genre, “surprise” is the most important element. Freshness is its life. Personally, I’d like people to play the game without knowing anything at all..
If you have been patiently reading this column until now and still haven’t played Gyakuten Saiban: please give in and go to the game shop. And close your eyes and ears for all information about the game, including this official website, until you have completed the game. That’s a wish directly from my heart.
…But everyone is probably reading the “Episode Introduction” page first before they come here to this column…
Anyway. Starting with the next columns, I will write about the development of the four episodes in the game. They are much more fun if you read them after playing Gyakuten Saiban. And that was also a bit of “advertising” here in the column.